Privacy Policy

Last updated 3 September 2026

The short version. We don't sell your information or your child's. There are no ads in BuzzBaby, no advertising trackers, and nothing that records your screen or follows you around the internet. We keep an account for you and a profile for your child so the app can suggest activities that suit their age, and you can delete all of it from inside the app whenever you want. When you photograph a room, that picture goes to our servers and on to an AI service to identify the objects in it, and nowhere else. We do not keep the picture. The section on photos below explains exactly how that works.

This policy explains what BuzzBaby collects, why, and what you can do about it. It covers the BuzzBaby app on iOS and Android, and this website.

Who we are

BuzzBaby is made by Wemma Technologies Inc., a corporation registered in Ontario, Canada (Ontario Corporation Number 1001710538).

For anything about privacy, whether that is questions, corrections, deletions or complaints, write to info@buzzbaby.org.

Photos

This is the part of BuzzBaby people ask about most, so it is written out in full.

The photo you take of a room

BuzzBaby's camera is meant to be pointed at a space or an object, such as a playroom, a shelf, a toy box, not at your child. We say so in the app, because what the app needs is a list of the things around you.

To produce that list, the photo leaves your phone. It is uploaded over an encrypted connection to our own servers and passed to a third-party artificial-intelligence service that identifies the objects it can see. That service returns words like "wooden blocks", "plastic cup", "cushion".

Those words are saved against your child's profile, so the activities can be built from them and shown to you again later. The picture itself is not saved.

What happens to the picture after that:

• We never store it. The photo is held in memory only for as long as it takes to send it and get the object list back, and it is never written to storage on our side. No one at Wemma Technologies can browse your photos, because there is nothing to browse.
• We ask whether a person is in shot, and nothing more. Along with the list of objects, the AI service answers one yes-or-no question: is there a face in this picture? A yes is how the app knows to remind you to point the camera at the room rather than at your child. We keep that yes or no against the scan, and it is the only thing we keep about it. We never try to work out who anyone is. BuzzBaby does not run face recognition, does not match a face against anything, and does not create or keep a faceprint or any other biometric information about you or your child.
• It is not used for advertising, and it is not sold or shared with anyone beyond the AI service that processes it.
• It is not used to train a public AI model. Our agreement with the AI provider does not permit your images to be used to improve their models.
• The AI provider may hold it briefly. Providers commonly keep a copy for a short window to detect abuse of their service. Under OpenAI's standard terms an image may be held for up to 30 days so that misuse of their service can be detected, and is then deleted. We have asked OpenAI for zero retention, which would remove even that window. Until that is agreed, assume the 30 day figure.

Your photo leaves Canada

OpenAI processes these photos in the United States. That means the picture, and the details about your child that are sent with it (they are listed below, under The other companies involved), leave Canada and are subject to United States law while they are there, including lawful access requests made under it. We have a written agreement with OpenAI that limits them to providing this service.

This is true of the rest of your information as well, and there is a section on it further down under Where your information is kept.

BuzzBaby asks for your agreement in the app before your first photo is ever uploaded, and explains this there too. You can use the whole rest of the app without ever taking a photo.

A child may still be in shot

We cannot promise that a child never appears in one of these photos, because children are usually where the toys are. That is exactly why we tell you to frame the room rather than the child, and why the picture is only ever used to name the objects in it before it is gone.

You can use BuzzBaby without the camera at all. Refuse camera access and the rest of the app (today's activity, the developmental web, the tracker, the library) works normally.

A profile picture, if you choose one

If you pick a photo from your library as your child's profile picture, it is saved only in the app's own storage on your device. It stays on your phone, and we never receive it. Deleting the app removes it.

BuzzBaby asks for camera and photo-library access only for these two purposes. You can refuse both and still use the rest of the app, and you can change your mind later in your phone's Settings.

What we collect

Your account

• Your email address, and a password if you sign up with one. Passwords are stored only in an encrypted, irreversible form, so we cannot read yours.
• Your name, if you give it. Optional.
• If you sign in with Apple or Google instead, we receive what that service passes to us, normally an email address and a name. Apple lets you hide your real email address, and BuzzBaby works fine if you do.

Your child's profile

So the app can suggest activities for your child rather than for children in general:

• Their first name or a nickname, optional, and only used to address them in the app
• Their birthdate, or just the month if that's all you want to give
• Sex at birth, optional, used only where growth charts require it
• The answers you give during setup about what your child is doing now, and what they enjoy

How you use the app

• Which activities you opened, started or finished
• Feedback you choose to send about an activity, for example that it was too easy or too hard

We use this to improve which activities the app suggests, and to make the activities better.

What you record in the Tracker

Anything you log in the Tracker is saved to your account on our servers, so that it is still there if you change phone, and so that you can get at your own records later:

• Feeding, sleep and diaper entries, and any notes you write
• Growth measurements: weight, length or height, head circumference

Some of this is health information about your child, so we treat it that way. It is stored encrypted, it is never sold, it is never used for advertising, and it is not shared with anyone outside the companies listed below that run the service for us. We do not use it to draw any conclusion about your child's health, and no one on our team reads it except where you ask us for help with your account and we cannot help without looking.

You can delete it. Deleting your account removes your Tracker records along with everything else, on the timetable set out under How long we keep things.

Your phone, if you turn on notifications

BuzzBaby can send you a notification, so it keeps one record for each phone you have signed in on. That record holds the notification token your phone's operating system issues, which phone platform it is, the app version, the operating-system version, the device model, your language and your time zone. We use it to send the notification to the right phone and to tell whether a problem is affecting one kind of device.

It is not an advertising identifier and it is not used to track you anywhere else. Turn notifications off in your phone's Settings and the token stops working; sign out or delete your account and we revoke the record for that phone.

When you talk instead of type

Where you can type a note, you can dictate it instead. The dictation is done by your phone, not by us.

• On iPhone, BuzzBaby asks iOS to transcribe on the device itself, so the sound of your voice does not leave your phone.
• On Android, the transcription is done by the speech service built into your phone, which is normally Google's. That service may send the audio to Google to turn it into words, under Google's own privacy policy and your Android settings.

Either way we never receive the recording, and there is no recording afterwards to receive: BuzzBaby is handed the finished text and nothing else. Only the words you keep are saved, exactly as if you had typed them. Refuse microphone access and everything still works by typing.

Crash reports, and how the app is used

Two services help us see that BuzzBaby is working. Both are tied to your account by a random identifier and nothing else — never your name, never your email address, and never a child's name, birthdate or photo.

• Crash reports. When the app hits an error, Sentry receives what went wrong: the error, where in the code it happened, the app and operating-system version, and the device type.
• A short list of actions. PostHog receives a fixed list of things happening — the app was opened, setup was finished, a scan started, a scan finished or failed, an activity was started or finished, feedback was sent, the subscription screen was shown. Where a child is involved it carries that child's random identifier and their age in months, and nothing else about them.

What neither of them does is worth saying plainly. There is no session replay — nothing records your screen, your taps or what you type. Nothing is captured automatically: every item on that list is one we deliberately send. Neither service receives your photos or anything you record in the Tracker, and neither is an advertising tool. Both run in the United States.

Health information

Some of what you can record in BuzzBaby counts as health information about your child. That means your child's growth measurements, and your feeding, sleep and diaper entries. Because it is health information we hold it to a higher standard than the rest, and this section sets out exactly what that means.

• It is yours, and it is for you. You record it so that you have it. We use it to show it back to you, to draw your own charts, and to keep it safe if you change phone.
• We do not analyse it. We do not use it to score your child, to decide what the app suggests, to flag anything to you, or to draw any conclusion about your child's health. You are keeping a record, and that is all it is.
• We never sell it or share it for advertising. There is no advertising in BuzzBaby at all, and no advertising trackers.
• It is not shared with other companies beyond the hosting provider that runs the service for us, listed below. It is not sent to the AI service that reads your room photos, and it is not sent to the crash-report or usage services described above.
• It is stored encrypted, and it is encrypted in transit between your phone and us.
• Almost nobody sees it. No one on our team reads your entries, except where you have asked us for help with your account and we cannot help you without looking.
• You can take it out or delete it at any time. Deleting your account deletes it, on the timetable set out below.

We are not a healthcare provider, this is not a medical record, and nothing you record here is shared with your doctor unless you show it to them yourself.

What we don't do

• We don't sell your information, or your child's, to anyone.
• There are no ads in BuzzBaby and no advertising identifiers.
• There is no session replay and no cross-app tracking. Nothing records your screen or your taps, nothing captures what you do automatically, and we don't follow you to other apps or websites. The crash reports and the short list of actions described above are the whole of it.
• We don't collect your location, your contacts, your browsing, or your health data from anywhere outside BuzzBaby.
• We never receive a recording of your voice. Dictation is done by your phone and we are handed only the finished text.
• We never use your family's photos for advertising.

The other companies involved

A small number of services help us run BuzzBaby, and they only receive what they need to do their job.

• Google reCAPTCHA. When you create an account, it receives device and network information including your IP address, to tell a real parent apart from an automated attack.
• Apple and Google. Only if you choose to sign in with them, and only what you agree to pass on. Apple lets you hide your real email address, and BuzzBaby works fine if you do.
• OpenAI, in the United States, receives the photo you take of a room and returns the objects in it as words. So that the activities come back suitable for your child rather than for children in general, the picture is sent with: their age in months, the room you said you were in, the interests and sensory preferences you chose during setup, how recent activities went (which ones your child loved, liked or disliked), the skills the app is working on next, and anything you typed into the box yourself before taking the photo. It does not receive your name, your email address, your child's name, their birthdate, or anything you record in the Tracker.
• Amazon Web Services stores your account, your child's profile and your Tracker entries, in the US East (Northern Virginia) region in the United States. Server logs, which include IP addresses, are kept for 30 days and then deleted.
• Sentry receives crash reports, and PostHog receives the short list of actions, both as described under Crash reports, and how the app is used. Both are in the United States.
• RevenueCat, in the United States, keeps track of whether a subscription is active. It receives the random identifier for your account and what Apple or Google tell it about the purchase. It never receives your card details, and neither do we.
• Expo, in the United States, delivers app updates. When BuzzBaby starts it asks Expo whether there is a newer version of the app, which means Expo sees your IP address and the version you are running. It receives nothing about you or your child.

Children

BuzzBaby is designed for parents and caregivers, not for children. You must be 19 or older to create an account, and the app isn't meant to be handed to a child to use on their own.

The information about your child in BuzzBaby is information you chose to give us. Your child doesn't have an account and can't sign in, and we don't knowingly collect anything directly from a child.

We never use children's information for advertising or profiling. If you believe a child has given us information directly, write to info@buzzbaby.org and we'll delete it.

Paying for BuzzBaby

BuzzBaby is free to use, and the optional Plus subscription is bought through Apple's App Store or Google Play rather than from us directly. If you never buy Plus, nothing in this section applies to you.

• We never see your card. Payment details go to Apple or Google, never to Wemma Technologies. We could not read them if we wanted to.
• Apple or Google tell us only whether a Plus subscription is active, so the app knows what to unlock. That message reaches us through RevenueCat, a service that does nothing but keep track of subscriptions.
• Cancelling, refunds and billing history are handled in your Apple or Google account, under their own privacy policies.

Where your information is kept

BuzzBaby runs on Amazon Web Services in the US East (Northern Virginia) region. That means your account, your child's profile and everything you record in the Tracker are stored on servers in the United States, not in Canada.

We are a Canadian company and Canadian privacy law still applies to us and to how we handle your information. But while your information is in the United States it is also subject to the laws there, including requests for access by United States authorities under those laws. We think you should know that plainly rather than find it in a footnote.

Server logs, which include IP addresses, are kept for 30 days and then deleted.

If you live in Quebec

Quebec law asks us to be specific about information that leaves the province, so here it is. Your account, your child's profile and everything you record in the Tracker sit on Amazon Web Services servers in the United States. The photo you take of a room goes to OpenAI in the United States, is turned into a list of objects, and is deleted.

We don't have a way to keep your information inside Quebec or inside Canada, so this is something you accept when you sign up rather than a setting you can change later. If it isn't something you're comfortable with, you can delete your account at any time from the app or at how to delete your account, and everything goes with it.

How long we keep things

We keep your account and your child's profile for as long as your account is open. When you delete your account, we delete them.

When you delete your account from inside the app, it happens straight away and it cannot be undone. You are signed out, the account stops working, and in the same moment we erase what identified you: your email address, your name, your password, and any Sign in with Apple or Google connection. There is no waiting period and no way for us to change our minds afterwards, because by then we no longer have anything to look you up by. That is why the app asks you to confirm slowly.

Within 30 days the rest — your child's profile, your Tracker entries, your activity history — is purged for good, including from our backups. If you want your records, take them out of the app before you delete.

Deleting your account does not cancel a subscription billed by Apple or Google, so cancel that first or you will keep being charged. See how to delete your account.

We keep only what the law requires us to keep afterwards, such as a record of a purchase for tax purposes. That record holds nothing about your child.

Your choices

• See what we hold. Most of it is on the screen in front of you. Ask us and we'll tell you the rest.
• Take it with you. Plus lets you export your Tracker records from inside the app as a spreadsheet file. Your right to a copy of your information is not something we charge for, though: ask us and we will send you everything we hold, free, whether or not you subscribe.
• Correct it. Most of it you can edit yourself in the app; for anything else, write to us.
• Delete it. You can delete your account and everything attached to it from inside the app, in Settings. You don't need our permission and you don't have to wait for us.
• Withdraw consent. Stop using BuzzBaby and delete your account at any time.

In Canada these rights come from PIPEDA; in the United States, from your state's privacy laws. We apply them to everyone regardless of where you live.

If you aren't happy with how we answer, you can complain to the Office of the Privacy Commissioner of Canada.

Keeping it safe

Information travels between the app and our servers over an encrypted connection. Passwords are stored hashed, never in a form we can read. Access to our systems is limited to the people who need it.

No system is perfect and we won't pretend otherwise. If something goes wrong that affects your information, we'll tell you.

Changes to this policy

If we change how BuzzBaby handles your information we'll update this page and change the date at the top. If the change is significant, meaning new information collected, or existing information used in a new way, we'll tell you in the app before it takes effect, rather than quietly editing this page.

Who is responsible for your privacy

We have a Privacy Officer who is accountable for this policy and for our compliance with the privacy laws that apply to us, including Canada's Personal Information Protection and Electronic Documents Act and Quebec's Act respecting the protection of personal information in the private sector.

Write to the Privacy Officer if you want to see what we hold about you, have something corrected, ask us to delete it, take back your consent, or complain about how we handled any of it. We answer within 30 days.

Privacy Officer
Wemma Technologies Inc.
9 Kawartha Lane
Markham, Ontario L6B 1C5
Canada
info@buzzbaby.org

Contact

info@buzzbaby.org
Wemma Technologies Inc., 9 Kawartha Lane, Markham, Ontario L6B 1C5, Canada